Blake Roney
Nu Skin Enterprises

Dear Blake,

Congratulations on your 20-year anniversary! It's refreshing to see a company that strives to be "a force for good in the world" and demonstrate that strong ethical values do succeed in business.

The idea of being a force for good in the world is what intrigued me to be associated with Nu Skin Enterprises. When I left Chrysler Corporation, I still had the desire to make a difference in the world. I created a product called the E-Bike that marked the beginning of an era in earth-friendly electric transportation. In my mind there was no better fit than Big Planet, a division of Nu Skin Enterprises to become the exclusive direct seller of the E-Bike. Together the two company's mission statements blended together to make a difference in the world.

In working closely with Big Planet, I became exposed to the wonderful cultrue the company displays with its management, employees and distributors. It truly is a unique culture. It was during my association with Big Planet when Nu Skin Enterprises approached me to become involved with a new initiative called "Nourish the Children." This has been a wonderful opportunity as I have been apart of a program that is helping feed and nourish so many children around the world.

It truly has been an honor for me to be associated with such a wonderful company as Nu Skin Enterprises. I am amazed at all the good works the company, its employees and its distributors have accomplished in the past 20 years. I look forward to being apart of the future of this extraordinary company.

Blake, you are a tremendous leader and should be proud of the work you have done for som many people.

Sincerely,

Lee Iacocca