Someone I admire once said, "We can chart our future clearly and wisely only when we know the path, which has led to the present." During the past 20 years, Nu Skin Enterprises has been on an unstoppable path of growth and expansion that has given us the opportunity to be a force for good all around the globe. Our success has been guided by the founding principles of honesty, integrity, creativity and commitment.

With a successful pathway behind us, we can look to the future with great optimism. We have set out a clear course to becoming the leading direct sales company in the world. Our success will be built on three factors - innovation, an uplifting and inspiring culture, and a determination to execute with excellence.

Nu Skin Enterprises will be recognized as one of the world's leading resource to help people live better longer by offering a continual pipeline of innovative products and business tools. We will be innovators by offering superior business tools that maximize the degree of distributor success. We will also open new markets and continue to innovate in developing market-specific business models that help our distributor leaders to expand their businesses both locally and internationally.

Nu Skin Enterprises' enriching and inspiring distributor and corporate culture will attract and retain the world's leading entrepreneurs. Our founding principles will provide a rallying point for us to improve the lives of those with whom we come in contact. The Nu Skin Force for Good Foundation and Nourish the Children initiative will continue to feed, clothe and support those in need for generations to come.

And finally, we are setting new standards of excellence for ourselves and our distributor force. Our course for success is determined by a collective determination to execute with excellence in every aspect of our business. We will not settle for anything less than perfection.

The path that has led us to the present has positioned Nu Skin Enterprises on a course of greatness. With a clear view of the path ahead, I am confident that the best part of the journey is yet to come!

M. Truman Hunt
President and CEO