Over the past decade, direct selling in the United States has doubled to represent more than $25
billion (of annual goods and services) and global sales were approximately $80 billion in 2000. Direct Selling continues to grow because
word-of-mouth advertising works. It is no surprise, then, that recent Direct Selling Association surveys show that an increasing
percentage of Americans (51 percent) have purchased goods or services through direct sales - a higher percentage than sales
online or through television shopping.
In many countries around the world, including Japan and Taiwan, direct selling is even more advanced than the United States.
In Taiwan, for example, the industry estimates that one in ten individuals is involved in a direct selling business. For direct selling
statistics by country visit the
.
Direct sales is the ideal method of selling Nu Skin Enterprises' products and services because
One-on-one sales allow us to differentiate our products to customers through personal demonstration.