Nu Skin Enterprises Recognized as Top Personal Products Company in The Wall Street Journal

PROVO, Utah – March 9, 2004 – Nu Skin Enterprises, Inc. today announced that The Wall Street Journal recognized the company as the number one performing stock in the personal care category in its tenth annual Shareholder Scoreboard ranking.

"We are proud of our operational results and are pleased that our stock price has responded favorably," said Truman Hunt, president and chief executive officer. "We are honored to be recognized by The Wall Street Journal in its annual "Best Performers" summary. Nu Skin Enterprises has been the number-one stock in the personal care category for not only 2004, but for the last one, three and five-year periods according to The Wall Street Journal."

The Wall Street Journal's Shareholder Scoreboard compares 1,000 companies in 76 industries. Nu Skin Enterprises' performance is compared with other well-known, international consumer-product companies such as Avon, Colgate-Palmolive, Esteé Lauder, Gillette and Kimberly-Clark. The listing ranks companies based on performance last year and over the last decade. Figures displayed in the report include average compound annual total returns, the number of percentage points by which each company's performance led or lagged behind the industry average, and where each company ranked on five-year returns.

Please visit www.nuskinenterprises.com for more information.

The Company
Nu Skin Enterprises, Inc. is a global direct selling company operating in 40 markets throughout Asia, the Americas and Europe. The company markets premium quality personal care products under the Nu Skin® brand, science-based nutritional supplements under the Pharmanex® brand, and technology based products and services under the Big Planet® brand. Nu Skin Enterprises is traded on the New York Stock Exchange under the symbol "NUS."

Please note: This press release may contain forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934 that represent the company's current expectations and beliefs. Such forward-looking statements and related assumptions involve risks and uncertainties that could cause actual results and outcomes to differ materially from any forward-looking statements or views expressed herein. The company's forward-looking statements contained herein are further qualified by a detailed discussion of associated risks set forth in the documents filed by the company with the Securities and Exchange Commission, including the company's Amendment No. 1 to Registration Statement on Form S-3 filed on September 16, 2004. The forward-looking statements set forth the company's beliefs as of the date of this release, and the company assumes no duty to update the forward-looking statements contained in this release to reflect any change.